With over 20 years in UX design, I’m known for transforming complex omnichannel and transactional experiences into simple, customer-centered solutions that deliver measurable business impact. I’ve led the creation and launch of products and services across retail, self-care, and HR, consistently driving outcomes such as reduced returns, higher customer satisfaction, improved conversion, and stronger business performance.
What sets me apart is leading cross-functional teams while leveraging AI and data from discovery to delivery. My superpowers lie in strategic thinking, design systems, accessibility, and user research, enabling me to design scalable, inclusive solutions that connect user needs to business outcomes across digital and in person experiences.
Some of my proudest moments include launching high-consideration service and commerce experiences that increased customer trust and confidence, and contributing to design systems that accelerated delivery across global teams. I’m now focused on shaping intuitive, end-to-end commerce journeys that drive growth while helping customers feel supported, confident, and empowered at every step.
