With over 20 years in UX design, I’m known for transforming complex problems into simple, customer-centered solutions that deliver measurable business impact. I’ve led the creation and launch of products and services across retail, self-care, and HR, consistently driving outcomes such as reduced returns, higher customer satisfaction, and stronger business performance.
What sets me apart is leading cross-functional teams from discovery to delivery. My superpowers lie in strategic thinking, design systems, accessibility, and user research, enabling me to design scalable, inclusive solutions that align with both customer needs and business goals.
Some of my proudest moments include launching new service experiences that redefined customer trust in high-consideration purchases, and contributing to design systems that accelerated delivery across global teams. I’m now focused on applying this expertise to shape innovative, human-centered products that make a lasting impact—helping organizations grow while customers feel supported, and confident.
