Dice Private Email
Lead UX Designer 2017–2020
Dice, a leading career hub for technology professionals, introduced Dice Private Email—an anonymous email solution that protects candidates’ personal information while enabling meaningful connections with employers.
The feature automatically masks each candidate’s email address when their profile is visible to recruiters, ensuring next-level privacy protections. By reducing exposure of personal data, the experience fosters trust, streamlines communication, and delivers relevant opportunities between technologists and employers.
Goal
Connect top-quality tech talent with the most relevant client opportunities.
Situation
The brand needed to rebuild consumer trust. The business committed to removing bad actors and focusing on attracting and protecting top-quality candidates for clients.
Customers
Technology specialist pain
“I fear what would happen to my information and how long it would circulate.”
Recruiter client pain
“I came to do one thing, find the right candidate as quickly as possible.”
Process
Solution components
Profile Visibility
When candidates make their profiles visible, their emails are automatically anonymized.
Email Privacy
Technologists choose which platform to use and when to share their email with recruiters.
Candidate Feedback
Feedback refines opportunities and informs clients with metrics on message performance.
Outcomes
Easily Connect
Messages can be sent, read, or replied to normally while candidates control when to share their email. As of Apr 2020, conversion for new registrants becoming visible in TalentSearch increased 10%.
Measurable Results
Candidate and client satisfaction improved. Recruiters raised open rates to 30% (avg. ~15–25%) through direct feedback and detailed email metrics.
Improve Message Relevance
Complaints about spam decreased alongside profile deletions. Candidates can unsubscribe and provide specific feedback to improve future relevance.