About
Current: Principal Owner of ALM Design
January 2001 – Present
Amy L. Morawa
Brand Experience + Information Design
Design and consulting services that consider the form, content, and context of your business communications.
@ Present: Lead Experience Architect, Effective UI
Actively manage design team on major client engagements, serve as key point of contact for the client, envisioning incredible user experiences, and lead productive, creative sessions amongst and internal/external stakeholders.
User Experience Designer, ProfitStreams™
Creating great experiences for the ProfitStreams, offering by conceptualizing, designing and prototyping ideas to work with user research and product managers to translate business and marketing goals into the best-in-practice design solutions.
ProfitStreams creates Integrated POS solutions that provide revenue generating results for merchants, dealers and developers. The solutions are web-based intelligent marketing applications which are easy to use and provide measurable revenue generating results through the Closed-Loop. Their applications provide immediate knowledge and insight into your Customers’ behaviors including the ability to recognize, connect and communicate with your Customers before, during and after their visit. revenuePWR™ and their suite of applications includes Loyalty, eGift, Guest Management (Table Management, Wait List, Mobile Notification and Reservations), Mobile Marketing and Ordering coming soon.
Summary
For a total of over 15 years, Amy Morawa, Principal of ALM, has been consulting on and designing for user experiences, web sites and related business tools building expertise in interaction design and digital media.
Coming from Dearborn, Michigan via New York City, Amy honed her skills in graphic design and design process services that consider the form, content, and context of your communications.
Amy’s career began after receiving a BFA in computer graphics from Pratt Institute in 1992. As part of the first art school graduates in the country to receive formal training in digital design, she apprenticed with world-renowned illustrator and pioneer digital artist, Barbara Nessim. After completing her apprenticeship, she entered the corporate work force with Judson Rosebush Company, directing and designing CD-ROMs for clients such as CBS, HBO, M&M Mars, New York Times, DC Comics and the Metropolitan Museum of Art. Amy’s work with the New York Times and the MET produced the award winning CD ROM “The War in Vietnam” and the children’s CD ROM “Look What I See!” respectively.
In 1996, Amy turned toward the brighter opportunities teaching and developing for the Internet. In 1998 she relocated to Denver and over the next few years had the opportunity to work with some of the premier .com consultancies serving clients such as Xcel Energy, Wells Fargo, Budget Rent-a-Car, Aspen Ski Company, Einstein Bros., and Universal Studios Florida and Janus Corporation.
In 2001 she formally established ALM Design and re-entered the consulting world as an independent continuing work as strategist, information architect, visual designer and developer for a variety of clientele including YAO, MATTER, Slipstream BPM, TogetherBe, Pluris Marketing, and AfricAid.
Specialties
User experience, brand experience, and research based design solutions. Process tools include: competitive analysis, audience analysis, user experience models, information architecture, brand and creative strategy, messaging and content strategy, graphic design, prototyping, technical development, social networking, marketing and search optimization, style guides and training.
Specialties
User experience, brand experience and
research based design solutions.
Process tools include: competitive analysis, audience analysis, user experience models, information architecture, brand and creative strategy, messaging and content strategy, graphic design, prototyping, technical development, social networking, marketing and search optimization, style guides and training.
Experience
Principal ALM Design
December 2001 —
Select clients:
Communefx, part of MDC Partners’ Performance Marketing Services Group, uses data analytics, provide consumer insights, or one-to-one consumer engagements, for targetable, measurable solutions and cost-effective means of driving increasing return on marketing investment. ALM provides contract services as a Lead User Experience Designer on select projects to provide visual direction and advocate a positive user experience.
YAO, Chinese for Medicine, is a clinic and pharmacy using the cooperative methods intrinsic to Chinese Medicine for treatments such as Acupuncture, Herbal Medicine, Homeopathy and Massage Therapy. ALM provides contract services as to conceptualize, direct and design marketing materials from branding to web sites to package design and promotion.
Specialist at MATTER
January 2010 – August 2010
Expert in interactive design for digital media as a strategist, information architect, visual designer and developer.
Information Architect + Experience Designer at Sapient
December 2004 – April 2007
Provided contract services for Sapient’s financial services client working with teams to create wireframes, functional specification and designs to improve and/or migrate online services for their public and internal sites.
Design Director at Viewmark
May 2002 – August 2003
Contributed ALM Design’s process to this technical and creative services company through their business strategies, brand messaging, visual design, and marketing. We provided research, analysis, use cases, logic flows, information architecting and development of wire frames, graphics and front end coding for the Fortune 500 Companies and other businesses.
Senior Experience Designer + Information Architect at Scient
June 2000 – December 2001
International business consulting company specializing in online business solutions.
Art Director at iXL
October 1998 – June 2000
.com consultancy and business service agency for Fortune 1000 companies.
Education
Pratt Institute
1988 – 1992
BFA, Computer Graphics. First graduating class from a major art school to specialize in computer graphics.
Recommendations
“A brilliant designer, Amy is able to take business strategies, value propositions, and messaging to the creative realm in a way that effectively communicates key ideas through a rich and engaging visual medium. Over the ten years I have known Amy she has delivered quality projects whenever called upon.”
Chris McDonald, MDC Partners, April 3, 2009
“Amy is a creative visionary which makes her an asset in her industry. She understands the big picture, from graphic design elements to branding concepts. Her output captures not only the detailed requests of her clients, but also the unspoken needs of her clients’ business.”
Lisa Wimberger, Trance Personnel Consulting Group, March 30, 2009
“Amy has been the most consistent—and consistently focused—collaborator I’ve worked with, for 15 years she has kept me and my projects on track and in check. Her ethic is impeccable and her methods are supportive. If you are fortunate enough to work with her you’ll enjoy every aspect of the relationship. “Rick, can I remind you—just one more time—of the value of a complete and updated information architecture”. “Why Amy, yes you can”.”
Rick Griffith, Owner, MATTER, July 29, 2010
“Amy Morawa is an extremely capable and detail-oriented designer. We have worked on several projects together for a mutual client, and she has shown deft handiwork in creating an engaging format for information, design and content. She meets every deadline and is unfailingly exuberant, bringing exceptionally creative energy to any project.”
Christine Handel, Writer and Creative Consultant, March 30, 2009
