Monday, April 25, 2011

revenuePWR


Intelligent Marketing Engine Overview

Welcome revenuePWR release 1.0! ProfitStreams™ foundation behind Closed-loop Marketing. The Customer Marketing Services provides centralization of customer profiles, dashboard reporting and the Intelligent Marketing Engine application. Customer Marketing Services is one of the three main components of revenuePWR, along with Web Services and Customer Communications.

As User Experience Designer for ProfitStreams, it’s been exciting to be able to show off what we’ve been working so hard on. From wire framing functionality to designing and creating the look and feel — the application icons, product up sells and introductions, creation and editing flows, charts and data tables — it’s all come together in one powerful platform.

Posted by Amy Morawa-Murphy at 8:16 PM

Monday, April 18, 2011

A quick response to QR’s


PIngTags LinkedIn QR code

You’ve seem ‘em. I started noticing them in airports, the person boarding the plane with a smart phone instead of a paper boarding pass? Now they are everywhere from business cards to any object that might benefit from accompanying information. I can hardly believe they’ve been around since 1994, but smart phones have given them a bump in recent years by better connecting the print to the online world.

Here’s the rub, QR codes leave a lot up to the viewer, who doesn’t necessarily know what a QR code is or how to use one. Remember, a small description of what the QR codes is and exactly how to use it is always handy for your viewers.

Posted by Amy Morawa-Murphy at 6:57 PM