Pulp Marketing
If it hasn’t already been coined – can we do that now?
For those of you who don’t already know, the word “pulp” in conjunction with anything published has become synonymous with low-grade, or inexpensive to economize on costs. Flash forward from the printed realm to the digital. We are in an age that is becoming ripe with inexpensive marketing solutions to economize on cost.
SPAM sucks. Emails that are look better but poorly targeted suck more. In looking for the other pulp — the soft, succulent part of a fruit, ready to be picked — can we keep low cost marketing from being low-grade marketing?
Forever the optimist, enabling a population to be savvy enough to do it them selves may create an understanding that sophisticated marketing is never inexpensive.
Posted by Amy Morawa-Murphy at 5:14 AM