UGC
User Generated Content is integral to our digital experience today and is ubiquitous through a wide variety of devices. It is not the way of future, it’s here.
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UGC is sticky content and can help with metrics, measurement, and targeting. You can capture the consumers voice, consumer insights, the new-new, and a content creation resource.
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Before you make the leap, repeat this. “Modertaion and filtering content can be a full time job.” There’s also credibility and bias to consider with UGC. Content quality still remains important to brand reputation and can be tricky. Who really owns the content?
YAO brand experience
YAO is on the move again. Their line of personal care products is taking another step forward from it’s origins as a professional line, directly to the consumer.
The challenge was to migrate one of their professional formulas (left) to a consumer audience (right) without braking brand continuity. Engaging a new user in a way that gives them a sense of the Traditional Chinese Medicine behind the product is integral to the YAO brand.
Posted by Amy Morawa-Murphy at 3:59 AM