Wednesday, June 30, 2010
Customers unite vs. ethics
Will social media really level the playing field? Words like, cognitive dissonance come up when it’s trendy to leverage social issues into MarCom. What will we choose?
“Learn to shape consumer discussions in a manner that is consistent with the organization’s mission and performance goals. … Providing consumers with networking platforms, and using blogs, social media tools, and promotional tools to engage customers.”
“Social media: The New Hybrid Element of the Promotion Mix”
by W. Glynn Mangold, David J. Faulds
Monday, June 28, 2010
Pluris Marketing, new example
Pluris Marketing client portal design completed the rebranding of their entire customer experience by being integrated with their dashboard technology. Very cool.
